Understanding Web2.0

July 30, 2009 by Russell Hall
Filed under Articles, Web2.0

web-20-bubble Most people by now are aware that Web2.0 is the “New Internet” and that it basically represents all of the interactive social platform websites that when used in a strategically coordinated manner can produce really outstanding results.

The most remarkable thing about Web2.0 is that it presents very wide promotional opportunities for everyone so that even if you’re just starting out to promote your blog, websites or product(s) you can do so with virtually zero money down provided that you know what you’re doing and understand which buttons to press and which stops to pull out. It’s really introduced a level playing field upon which the little guy can get into the game along side the big guys that are also starting to discover the awesome power of Web2.0.

I think the best thing about Web2.0 is the speed at which it can start working for you. Realistically, if you know what you’re doing and you set up a WordPress blog (even a really simple one) you can start putting up content and getting it “pinged” across the Web2.0 network within hours. I know of some blogs and sites that have been crawled and indexed by Googled within hours (yes,.. hours,- not days or weeks) of being published (we’ll have more on that topic and those strategies later).

However, notice that I keep making references to “knowing” what you’re doing or “understanding” the principles. It’s certainly not rocket science but it does take some time, effort and focus to learn it in a practical sense, and then you can waste a lot of time and effort setting up your Web2.0 social network in the wrong manner either by spreading yourself too wide and thin and/or focusing on some mediums, platforms and applications that really won’t help you produce positive results, and in some cases could harm your objectives (more on that later).

One of the problems with Web2.0 is that it’s becoming difficult to keep up with changing trends and newly released sites, platforms and systems that could change the overall outcome to your objectives. It seems that every second person you encounter these days is an “expert” or “authority” in Web2.0 but really there are very few indeed that understand and have a firm grasp on the big picture of what works and what doesn’t and also “what’s coming”. I’m not one of those people but I do follow some people who I consider to be real authorities on the subject. There are lots of people that seem to know a whole lot about one or two aspects of Web2.0 (such as with Twitter, or Facebook or Linkedin or Youtube etc) and they could be considered “go to” experts on those subjects, but be very careful when seeking your own Web2.0 formula because what works best for you may not work so well for someone else and vice-versa.

I’ll be writing another article very soon to continue with this topic (in fact I’ve dedicated a whole category to the subject) so be sure to stay tuned or subscribe via RSS and get the article feed sent to your email or reader.

To your Web2.0 success!

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