The Great Product Creation Hurdle

July 25, 2009 by Russell Hall
Filed under Articles, Momentum

If you’ve been on the Internet for any amount of time and have tried to make a few dollars selling or promoting or just trying to make money any way possible, such as with Adsense, banner ads, affiliate marekting or whatver, you will have it it said time and time again that in order to be really successsful with IM you need to create your own product(s).

At that point of golden realsization you suddenly understand that everyone who ever pointed you in that direction was right, and you then start to make plans to create your own product.

Actually, you’ll probably find that when you knuckle down to it, it’s not really that difficult. There are lots of resources and courses and forums dedicated to this very issue (many of which won’t cost you anything to join) where you can get lots of ideas and some pretty reliable formulae for cranking out products that would be really worthwhile and highly valued by many of the folks you had in mind when first setting out on your product creation trail. Uh oh,.. ROAD BLOCK! So the grand day arrives when you’ve painstakingly put your new product together, the graphics are all done, the content looks great,.. and you’ve even put together some sales copy that looks pretty darn splendid,..BUT,.. how now do you get people to know about it and then motivate them to part with their hard earned cash to buy it? This is the one BIG area that newbie product creators and marketers encounter when they first releas a new product. Without a decent sized list or an army of affiliates or JV partners you’re pretty much stuck in a hole feeling sorry for yourself and considering your alternatives such as,- spending even more money to drive traffic to your sales page via an Adwords campaign. I recently read a terrific article by Paul Myers (a really excellent copywriter and Internet Marketer) in which he was addressing this very issue. In that article Paul said something that rang out as being so true and so typical,… he said

"Some get so wrapped up in the process of creating products that they never really think about how they’re going to sell them when they’re done." Paul Myers

I know this to be true of my own original efforts in creating products,.. and also that of many others including several clients. I put this down to a combination of factors;

Inexperience (being a bit naive)
Blinding excitement
Fear of facing the truth
Over confidence born of listening to too much hype!
Simple lack of strategic planning

Sadly,.. this is the point at which many fine and talented people that have a lot to offer just give up and fall to the wayside in disillusionment, frustration, and mounting costs of "trying" to establish a profitable online working experience. It seems strange also, that many of these poor unfortunate folks just kind of limp along continuing to buy this program and that one in the hope that it will be "the one" that will somehow magically turn things around for them. The thing is though,… that until this issue of establishing your own online products is revisited and mastered,.. lasting success will continue to elude you!

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